Gerald Genta - Inspired by the passion and artistry of painter M. Gerald Genta of Geneva, Gerald Genta watches have been creative and incredibly innovative since the brand was founded in 1969. They boast a mixture of unlikely materials, technology and movements that exhibits modernity while maintaining a mastery of old-world craftsmanship. Gerald Genta watches are avant-garde. And with a limited production, they are as appealing to collectors as they are to cosmopolitans and nonconformists.