Tag Heuer, Alter Ego, Women's Watch, 18K Yellow Gold Case, Leather Bracelet, Quartz Swiss Made Movement Christened "Alter Ego", TAG Heuer launched its initial collection dedicated exclusively to women in 1999. Highlighting an unique model designed by Roberto Ventrella, this range mixed the strong, taut lines of the bracelet with the curving, gentle sensuality of the case: elegance and modernity, fierceness and beauty. For discerning women, TAG Heuer has created a unique and valuable watch collection featuring the timelessness of diamonds, the contemporary touch of steel and the splendor of design.