A globally recognized brand made famous for its innovative design standards and for using revolutionary materials to create watches that are both durable and beautiful, Rado’s core design philosophy has been “if we can imagine it, we can make it” directly from the beginning. From its modest beginnings in Lengnau, Switzerland in 1918 to one of the largest producers of watch movements in the world by the end of the Second World War under the name Schlup & Co, the first Rado-branded watches emerged in 1950, becoming an international brand by the end of the decade.
Rado’s famously contributed to the need for comfort, style, and robustness in the 1960s through the unveiling of their iconic DiaStar 1. Billed as the world’s first “scratchproof” watch, it made use of advanced design concepts and materials that had never been used before in the watchmaking industry, such as sapphire crystal. Rado’s innovations continued throughout the latter half of the 20th century, becoming well-known for incorporating scratch-resistant, high-tech ceramic.
Today, Rado continues to innovate, dropping jaws left and right thanks to its unique combination of cutting-edge style and practically indestructible design materials. If you’re looking for a timepiece that looks like it just stepped off the production line of a highly advanced civilization, Rado has a model for you!
Steeped in classic simplicity, the Rado Diamaster collection features timepieces with minimalistic designs offering a classic, understated look without sacrificing Rado’s legendary durability.
Made from high-quality, scratch-resistant ceramic, the Rado Sintra collection offers some of the most durable and resilient watches anywhere, all without compromising on aesthetics.
With its slim, distinctive lugs that connect the case to the bracelet, the Rado Coupole women’s watch collection is iconic as it is beautiful thanks to its curved sapphire crystal glass.
The Rado Esenza line of women’s watches offers the ultimate in elegance. These diamond-studded watches are awe-inspiring as they are durable and robust.
The Rado Integral collection, the first to include high-tech ceramic in its construction, combines unparalleled durability with a classic look and feel that still satisfies the needs of contemporary wearers.
Perfectly polished and updated for modern wearers, the timepieces in the Rado True collection are made from high-tech ceramic and offer unique craftsmanship you won’t find anywhere else.
The Rado D-Star line of men’s and women’s watches have the kind of durability and style you expect from a Rado timepiece, combined with an accessible design perfect for everyday wear.
The ultimate in style and sophistication, the Rado Royal Dream women’s dress watch, with its diamond-studded yellow gold bezel and band, makes it fit for a queen.
Updated with a more contemporary look for modern wearers, the Rado Ceramica features strong lines and a gently curving silhouette that complicates its square shape.
Chronographs featuring dynamic and sporty looks, the timepieces in the Rado HyperChrome collection are perfect for any occasion from the boardroom to the beach.