A globally recognized brand made famous for its innovative design standards and for using revolutionary materials to create watches that are both durable and beautiful, Rado’s core design philosophy has been “if we can imagine it, we can make it” directly from the beginning. From its modest beginnings in Lengnau, Switzerland in 1918 to one of the largest producers of watch movements in the world by the end of the Second World War under the name Schlup & Co, the first Rado-branded watches emerged in 1950, becoming an international brand by the end of the decade.
Rado’s famously contributed to the need for comfort, style, and robustness in the 1960s through the unveiling of their iconic DiaStar 1. Billed as the world’s first “scratchproof” watch, it made use of advanced design concepts and materials that had never been used before in the watchmaking industry, such as sapphire crystal. Rado’s innovations continued throughout the latter half of the 20th century, becoming well-known for incorporating scratch-resistant, high-tech ceramic.
Today, Rado continues to innovate, dropping jaws left and right thanks to its unique combination of cutting-edge style and practically indestructible design materials. If you’re looking for a timepiece that looks like it just stepped off the production line of a highly advanced civilization, Rado has a model for you!
